Crisis management for education leaders

10:30 AM | Monday, Nov 11 | Room: A 123–125

Controversies today are tried in the court of public opinion more often than in the court of law. Examine a strategic approach to communicating in a variety of situations that enables superintendents, board presidents and attorneys to move their message forward or mount a defense against a sudden onslaught from traditional or social media.

Topics: Administration, Public relations

Moderator: , ,

Bruce Hennes, chief executive officer, Hennes Communications