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Crisis management for education leaders
10:30 AM | Monday, Nov 11 | Room: A 123–125
Controversies today are tried in the court of public opinion more often than in the court of law. Examine a strategic approach to communicating in a variety of situations that enables superintendents, board presidents and attorneys to move their message forward or mount a defense against a sudden onslaught from traditional or social media.
Topics: Administration, Public relations
Moderator: , ,
Bruce Hennes, chief executive officer, Hennes Communications
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