Crisis management for education leaders
3:00 PM | Sunday, Nov 07 | Room: A 213—215
Sexual misconduct, discrimination complaints, active shooter situations, labor negotiations and board-superintendent disputes — controversies today are tried in the court of public opinion more often than in the court of law. Get the tools to control your story, serve your stakeholders’ needs and move your district’s message forward or mount a defense against an onslaught from traditional or social media.
Bruce Hennes, chief executive officer, Hennes Communications