Creating and protecting your district’s brand identity

8:30 AM | Tuesday, Nov 14 | Room: A 220-222

High schools have mascots, cheers and an identity that represents their school culture. Olentangy Local (Delaware) explains why districts, both big and small, should develop a brand identity that can influence districts’ visions, values, strategic plans and culture. Hear tips for protecting that brand in media and other crisis situations.

Topics: Community engagement, Public relations

Moderator: , ,

Krista Davis, chief communications officer, Olentangy Local (Delaware)

Betsy Bowers, assistant director of communications, Olentangy Local (Delaware)

Amanda Beeman, assistant director of communications, Olentangy Local (Delaware)