Advertising strategies to reach and recruit staff
10:30 AM | Tuesday, Nov 14 | Room: A 216
Learn how Westerville City leveraged ESSER funds for a year-long, two-phase digital advertising campaign to recruit bus drivers and fill other high-need positions in the district. Results have been extremely favorable, including significant increases to website traffic and greater flexibility in meeting the district’s daily transportation needs.
chief communications officer, Westerville City
communications and marketing coordinator, Westerville City
communications and community engagement coordinator, Westerville City