< Back to all sessions
Advertising strategies to reach and recruit staff
10:30 AM | Tuesday, Nov 14 | Room: A 216
Learn how Westerville City leveraged ESSER funds for a year-long, two-phase digital advertising campaign to recruit bus drivers and fill other high-need positions in the district. Results have been extremely favorable, including significant increases to website traffic and greater flexibility in meeting the district’s daily transportation needs.
Topics: Administration, Human resources, Public relations
Moderator: , ,
Greg Viebranz, chief communications officer, Westerville City
Matt Davis, communications and marketing coordinator, Westerville City
Charlie Boss, communications and community engagement coordinator, Westerville City
Back to Top